Dr. Freakinstyle shirts

For a while I have been thinking about my discovery about the background of the clothing brand Superdry. I started checking them online, because I noticed that they make those very meaningless t-shirts by using random words that we associate with a 'wow' feeling. Can't describe it any better now, but examples of those words will draw the picture:

Elite
Team
Challenge
Trophy
Super
Epic
Real
Genuine
Class
League
Union
Legend
Crew
Authentic
Master
Race
United
….and many random names of places, provinces and countries.

I have always wondered why people would wear a t-shirt with, for example, 'Texas Challenge Trophy' without having been in Texas, without this trophy existing and even without those three words actually meaning anything, but that could just be me. I am the weird artist after all. So I didn't have to look far to discover that Superdry, which actually make some ok clothes but are ruining it with their 'empty' words,  is actually set up by to guys from Cheltenham and has nothing to do with Japan. Ok, there is a small link, this is from their website:' Inspired by a trip to Tokyo in 2003, Superdry fuses design influences from Japanese graphics and vintage Americana, with values of British tailoring. It actually raises lots of questions, but means they definitely don't come from Japan. Those random Japanese writing, could be anything really. Oh, and …..'unique urban clothing with incredible branding'….. Wow! I would love to wear a t-shirt with incredible branding, which basically means that it is all about the name.

Well, so to put my amazement and frustration about the mindless consuming of brands, I decided to make my own versions:

Yeah, so these are now on sale, off course I would like to gain some money over the efforts of two boys from Cheltenham selling meaningless crap! I see you might wonder why so much effort to point out a company that makes t-shirts? Who cares? Well, it is more my disappointment and frustration with society that people make so many uninformed choices as mindless sheep. The same thing can be seen around choices about our environment, economy, health etc. Examples are:

- Environment: always and always getting loads of plastic bags to carry their shopping, while they could have easily have taken their own bags.
- Economy: always thinking that you get a mobile for 'free' when taking a contract and still after ever finished contract taking a new one to get a new 'free' mobile phone.
- Health: thinking that only fat makes you fat and then buying 'light' products thinking that these engineered 'foods' would help them loose weight, it actually only fills the pockets of an industry that has made you fat in the first place, with some self responsibility off course.

But I also have these prints available, some in a distance based on the same idea, but won't bore you with that now:

Check them out on: www.shirtcity.co.uk/shop/drfreakinstyle Or drop me a line if you want something else!